Highway-T.com

Reaching The World Via County Highway T
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About Us
Highway-T.Com is a project of Transactional Data Corporation.  Transactional Data was incorporated in 1986 in Wisconsin.  More recently the term "transactional data" showed up in web browsers as a financial data term...pure black and white (and red) numbers related to sales, prices, multipliers, and the electronic transmitting thereof.  Our goal in 1986 was to work with not only hard numbers but give some amount of effort to quantifying vague, transient data...preferences, hierarchies of selection.    

 

 

 

 

 

 

 

This quantifying of transient data has had to take a back seat to more practical endevors.  Our main projects have been somewhat unrelated.  We have done extensive work with telemarketing sales databases (when the situation seemed ethical and dealt with respectable products or information -- mostly health insurance related).  Another area of effort has been  with the interesting and complex mix of data generated in running commercial buildings' HVAC systems.  Heating and cooling systems now necessitate flexible setpoints, scheduling variables, what-if signals and data.  These HVAC systems operate in a "database" of mixed live/flexible and inflexible data.  Early on we embraced a small-town pharmacy project, marketing an inexpensive yet comprehensive pharmacy database and billing system (created by an actual small town pharmacist).  The realities of needing both a full-time pharmacist and full-time programmers to change over to the emerging dominance of the IBM PC XT and AT simply overwhelmed us and we had to shut down the project.


 

Company history
Transactional Data Corporation had only one period of operating a commercial storefornt, marketing generic personal computers, laser and dot matrix printers and peripherals.  This was in 1986 and 1987 in Monona, Wisconsin, next to Madison.  Our target audience was small businesses and especially college students and instructors.  After a quick start and good results, we were dramatically undone when both IBM and Apple suddenly made available to all college students genuine products of those brands at very reduced prices.  Suddenly, almost overnight, few people wanted "cloned" personal computers in the Madison area.  Since our product line and sales angle was to help people find good, dependable "clones" and supplies, we were no longer relevant in retail. 

 

Our delving here into the virtual sales mall realm is our attempt to avoid stagnation and irrelevance.  Each merchant is a specialist in a field or range of fields.  TigerDirect and Dell, for example, know what are the best products and components out there in their high-tech specialities.  You will also find career services, accomodations, and deluxe gift foods in our mix of stores at the Highway-T mall.  This is because we want to be your one-stop place to shop for QUALITY products and services.  Yes, we want to emphasize quality and value, and respectable sales practices.  You will also find Wal-Mart and Overstock.com because they are dependable and predictable merchandisers.